Tiger Woods isn't playing much golf these days, but that's apparently not affecting his impact as a product endorser.After years with the Nike swoosh emblazoned on his golf ball, Woods was one of many players impacted when the company decided to exit the golf equipment space last year. When he returned to action at the Hero World Challenge in December, he did so using a Bridgestone golf ball. Later that month, Bridgestone announced it had signed Woods to a "multi-year" deal to play their ball.But Woods has made only two competitive starts in the 10 months since that announcement, missing the cut at the Farmers Insurance Open and withdrawing after one round at the Omega Dubai Desert Classic. He underwent lumbar fusion surgery in April and explained at last week's Presidents Cup that his timetable to return to golf remains in the hands of his surgeons.While it may seem like a set of circumstances that could be problematic for a company like Bridgestone, its chief executive paints a far different picture."He actually has more power as an endorser than he does a player," Angel Ilagan, Bridgestone Golf CEO, told CNBC's "Power Lunch." "One of the things that we like about having Tiger Woods on board is that he's really a sports or golf junkie. A science junkie, if you will, and he won't be playing anything that's not the very best."Ilagan described Woods as someone who "will always be a powerful endorser" and compared the 41-year-old to other promotional legends like NBA legend Michael Jordan, soccer sensation Cristiano Ronaldo and tennis star Roger Federer."Whether he plays or not doesn't really matter," Ilagan said. "Obviously it would be to our benefit if he did play, because we'd just get more and more brand awareness of the fact that he is playing a Bridgestone ball with our nice 'B' logo on the side of that ball."
Former Chicago Bears linebacker Brian Urlacher will be inducted into the NFL Hall of Fame on Saturday. Before being enshrined, the golf enthusiast joined the Pro-Am Pod. NFL HOF'er and golf lover
NFL HOF'er and golf lover Urlacher joins the Pro-Am Pod
The Galaxy Watch 4G must be purchased through Spark and connected on the Unlimited Wearable plan at the time of purchase. Hardware only (without a plan) purchases will not qualify for the offer. The Bluetooth model is not eligible for the offer. Offer is available to Spark mobile customers only.
Michelle Wie's career roller coaster takes another inspiring surge at the Solheim Cup. The former teen star has had many rejuvenations and downturns in her career.
Michelle Wie makes 2013 Solheim Cup team as captain's pick
Steve Stricker pulled away on the back nine Sunday at Fallen Oak to win the Rapiscan Systems Classic for his second straight PGA Tour Champions victory. will play Houston in search of Masters
Steve Stricker wins senior event, will play Houston Open in
2018 Masters: Sergio Garcia hits 5 in water on 15, makes
Paul Casey closed with a 6-under 65 and won the Valspar Championship, but only after watching from the locker room as Tiger Woods came up one putt short of forcing a playoff. It was the closest
Vintage Tiger Showed Up Just in Time for the Masters
Jamie Donaldson flirts with 59, leads 2018 Dubai Desert
Phil Mickelson is the king of golf social media, and on Saturday at the 2019 Masters, he proved why with a hilarious jab at Matt Kuchar.
Phil Mickelson takes friendly jab at Matt Kuchar's penny
The night of Feb. 24, 2019 should be an emotional one in Glendale, since both Coyotes fans and Doan missed out on the final sendoff that many legends receive following their final home game. We've all seen these moments before, but the one that comes to mind first is Teemu Selanne's regular season home finale in Anaheim on Apr. 13, 2014.
ツヨシ (@tuyosiatagi) | Twitter
Lexi Thompson has split with caddie Kevin McAlpine in the lead-up to the LPGA finale, according to a report from Golfweek.. McAlpine confirmed to Golfweek that he will not be caddying at this week's CME Group Tour Championship in Naples, Fla., for either Thompson or anyone else.
Lexi Thompson splits with Scottish caddie - bunkered.co.uk
ATLANTA (AP) -- Xander Schauffele ended his rookie season by winning the Tour Championship. Justin Thomas ended the best season with the FedEx Cup. Schauffele, a 23-year-old from San Diego who was
US Open 2019: 13 players you didn't realize still have to
PGA Tour 2018: Tee times, TV for CIMB Classic Posted Oct 9, 2018 Kevin Tway, coming off a victory at the Safeway Open last week, is in the field for CIMB Classic 2018 this week in Malaysia.
How to watch: CIMB Classic, Round 2, leaderboard, tee times
GREENSBORO, N.C. — Thursday's first round at the Wyndham Championship started poorly for Brandt Snedeker, as he snap-hooked a 3-wood off the 10th tee, leaving him on the wrong side of the cart
Valley News - Snedeker Joins the 59 Club - vnews.com
Tiger Woods makes his much-anticipated return this week at the Hero World Challenge in the Bahamas. Here's the key info for this week's event. 2017 Hero World Challenge: Tee Times, TV Schedule
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